
Normally, when someone decides to write a book, they wait until they have a book deal to make an announcement. But Simone Stolzoff did it backward: he told the world he was writing a book long before putting pen to paper. He didnât even have an agentâjust an idea born from his own experience choosing between career paths.
Simone (affectionately referred to by friends as âSimoâ) grew up in the Bay Area and followed the path that was expected of him: went to college, studied journalism, and became a reporter at The Atlantic. But when faced with the opportunity to join design company IDEO, the decision that loomed weighed heavily.
âChoosing what to do next felt like choosing between two versions of myself: what I wanted to do and what I felt like I should do,â Simo says.
Many people he spoke to felt this same inner conflict, and he wanted to tell their stories. Work has become central to Americansâ identitiesâbut to what end?
When Good Enough is great
With idea in head and pen in hand, Simo set off to write his bookâbut he didnât quite know where to start. âThe ambition of writing a book is intimidating,â he says. âBut if you think about it as a project, you become a project manager for your work.â

If you think of your book as your product, thereâs an organizational component that requires attention right from the start. You accumulate reams of research, interviews, and outlines that youâll need to search when looking for evidence and anecdotes.
He chose to organize all of these inputs in Notion. âI think thereâs a misconception about inspiration. Often, people just think about the output of creativity, but what you take in is just as important.â
For Simo, Notion is a second brain where every part of his writing process lives. His daily to-do lists, brainstorms, characters, book coversâeverything lives on its own page.

He started by writing down each chapter idea. Those eventually turned into Notion pages filled with research and notes. He then created a database with milestones and due dates. It was exciting to see his book take shape all in one place.
In mid-2023, just three years after his first broadcast on social, The Good Enough Job was met with thousands of five-star reviews and comments about how the book âspoke to [readersâ] souls.â He just wrapped up his second book (coming soon!), and yesâhe followed the exact same process, all in Notion. Here are Simoâs recs for how to get started:
Tips for book builders
1. Start with shitty first drafts
Writing a book is a long process. Daunting to say the least. But if you create snackable projects as you go, itâs much easier to tackle. âCreate short assignments for yourself. Itâs much easier to think, âToday, Iâm going to write a few paragraphs,ââ Simo says. âDonât stare down a whole chapter or even a full page. Just write a few lines and see where it takes you.â
2. Give your brain more room
As you research, youâre likely going to be taking in so much knowledgeâand it all needs a place to go. Thatâs why a second brain is so vitalâitâs how you can handle those details in an organized way that allows you to actually use them effectively. âThe more intentional you are about what information you take in, the better your output will be,â Simo says. âYour actual brain can only hold so much, so create a digital space where you can easily put things and take the load off yourself.â
3. Stop at strategic points
Build creative momentum by leaving yourself on a cliffhanger. When you finish writing for the day, stop at an interesting point that makes you want to come back. âSo much of work is managing your own emotional systems,â says Simo. âWhen youâre intentional about the work youâre going to do next, it makes it that much easier to pick up the next day.â
We loved getting to know Simo and hearing his storyâyou can find his book The Good Enough Job on Amazon or anywhere books are sold. And make sure to watch his TED Talk about reclaiming life from work.
If youâre building something in Notion, weâd love to hear about it. Find NotionHQ on X or LinkedIn and send us a note!

