How Faire connected their work with AI so agents can deliver
At the scale of a $5B global wholesale platform, tools multiply fast and leading the industry means adopting the latest AI even faster. But Faire overcomes sprawl and silos with their Notion workspace, which keeps plans, work, and the decisions behind them connected. The result: workflows run over 30% faster, teams reclaim an average of 9 hours weekly, and AI agents inherit years of rich business context.
Making momentum legible
Faire connects independent brands and retailers worldwide. Inside the company, work needed to connect just as powerfully across people, workstreams, and toolsโall moving at full speed. That pace demands rigor. Without it, teams hunt for context across Slack threads, Jira tickets, GitHub repos, hundreds of Notion pages, and more. Contributors need the latest work and the reasons behind it. Leaders need to see what matters without slowing anyone down. AI can help, but itโs even more powerful when it meets the work with real context.
The challenge: maintain momentum without losing the story behind each decision. Faireโs answer was to make that story visible from the moment work beginsโand keep it legible as priorities shift, projects evolve, and teams scale.
Notion started as Faireโs living memory. As teams grew, it evolved into the nerve center organizing context, linking workflows, and shortening the path from โwhatโs going on?โ to โwhatโs next?โ That foundation meant AI didnโt start coldโit reasoned over real plans, rituals, and records.
A well-designed tool isnโt just for showโitโs leverage. Notionโs thoughtful design speeds up collaboration and decisions so we can deliver impact to our customers faster.
When tools think together, work flows differently
Specialized tools can create silos that make collaboration feel heavy. Faire solved this by making Notion the connective tissue across their tech stack. Notion AI made everything truly connected by including years of workspace knowledge plus context from 20+ integrated work apps.
Engineering, Product, and Design teams connect their entire product-development lifecycle in Notionโroadmaps, PRDs, and sprints in linked databases that sync with Jira, GitHub, and Figma. GTM teams tie initiatives and resources directly to product work, so updates cascade automatically.
When Notion AI generates updates or answers questions, it draws from all these connected sources plus years of conversations across Slack and email. Less context-switching. More shipping. And AI that knows the full story behind every decision.
By automating the routine work, we can create space for deep work and innovative bets. Leveraging AI isnโt losing controlโitโs gaining time to make better decisions for customers.
AI is most powerful where the knowledge grows and the work flows
Becoming an AI-first organization isnโt just about adopting the latest toolsโitโs about connecting them into one intelligent system. With years of connected knowledge and clean workflows in Notion, AI acts with full context rather than starting from scratch. As part of their Notion Enterprise plan, everyone at the company gets access to leading frontier models directly inside their workspace; responses cite connected context from Notion and integrated tools, without training those models on Faireโs data.
Why 71% of employees surveyed say Notion AI is their most valuable AI tool:
One place to ask, act, and align, instead of hopping between AI apps and systems of record
Trusted answers with citations pulled from connected knowledge and integrated tools
Immediate leverage from years of structured information other point tools couldnโt reach
In practice, this approach lets Faire reduce reliance on point solutions while reclaiming enough time to realize an estimated 8ร ROI on their Notion Enterprise plan.
Notion compresses the upfront part of our work. Instead of hunting across docs, tickets, and answers across multiple tools, we ask Notion AI once and get the full picture.
From AI experimentation to AI habits that stick
An initial AI hackathon across 30+ teams sparked possibilities. Then Faire built something more systematic: an AI-first enablement model with a dedicated AI Enablement leader and embedded โAI Captainsโ on every team. Captains donโt just train peopleโthey coach in context, ship playbooks, and help teams redesign their actual workflows so AI removes friction instead of creating new steps.
What other companies can learn from Faireโs approach:
Connect before you add. Organize knowledge and workflows in a connected workspace first, integrating Slack, Google Drive, Jira, email, and moreโAI that meets real context beats AI starting from scratch every time.
Empower captains to lead change. Name AI champions per function with a simple charter: pilot new ways of working and share the learnings. Meet on a regular cadence and keep shared templates and wins where teams can access them.
Train on live workflows, not decks. Sessions anchored in teamsโ actual databases and templates beat generic AI trainingโpeople learn by improving work they already own.
Build the loop, not the event. Help channels, bi-weekly showcases, and live-workflow training create continuous cycles where breakthroughs spread and stick.
Aim goals at customer impact, not work activity. Track cycle time and decision clarity in your actual work, not training-completion rates. Each team owns their own AI-related OKRs targeted at their teamโs greatest opportunity areas.
30% faster workflows and hours back every week
With years of connected knowledge and clean workflows in Notion, AI acts with full context rather than starting from scratch. Teams use Notion AI to generate meeting notes, synthesize customer feedback, draft documentation, and find answers across their workspace and all the tools they have connected to it.
Hereโs what changed for Faire:
81% say meetings run smoother as Notion AI captures notes and action items, letting people focus on discussions and decisions.
Workflows run over 30% faster with everything centralized in one connected hub where AI applies full-context reasoning and automates next steps.
Teams save an average of 9 hours per week as AI not only finds answers but surfaces insights teams wouldnโt know to search for.
At Faire, AI is a key lever for working faster and smarter. Weโre weaving it into daily workflows, giving teams more time for high-impact work for our customers. Whatโs especially exciting is discovering new ways to use it daily, and we're just getting started.
When agents inherit 7+ years of context
Faireโs AI transformation shows that preparing for the next era of AI isnโt about waiting for perfect technologyโitโs about organizing work so agents can be effective from day one. Years of organized knowledge mean AI agents wonโt arrive as strangers trying to figure everything out.
โOur workspace is already organized. Agents fit right in by doing the assembly work so teams jump straight into decision making, instead of wasting time looking for context,โ says Brasier.
By connecting the companyโs planning, workflows, and knowledge in Notion, Faire has created a workspace where AI amplifies existing habits rather than disrupts them.
For Faire, the foundation is set: 94% of employees say Notion is โmission-criticalโ to their work. Now, Notion AI feels like a set of teammates whoโve been there all along.
We have seven years of work in Notion. Itโs our workspace for essentially everything. AI with Agents builds on that, so we move from idea to action faster.
Notion AI is like a coworker whoโs been around and has genuine context. Agents will go the extra mile to help the next step ship.
